2022 Ford Service Commitment Campaign

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The digital (60Sec) and television spots (30 Sec) that follow, also convey Ford’s Feels-Like- Family commitment message, using the power of emotional storytelling.

The campaign film opens with the protagonist handing over the keys of her EcoSport to a Ford Service executive. The film then shows her looking at their sparingly used Ford Ikon and enquiring if the old Ikon can also be serviced, just to surprise her mother on her birthday.

The Ford Service person agrees instantly valuing the brand’s association with the customer and then shows up in the evening, with both vehicles serviced & old Ikon, decorated with a ribbon.

The special ‘birthday’ gestures leave both women emotional and proud of their association with the brand and its products.

Ford Memories

The new campaign that debuts with a print ad on New Year Day drive home the promise of:

  • Accessibility of service and spare parts across its network in over 240 cities
  • Competitive cost of ownership and transparency with service and parts calculator
  • The promise of extended Warranty
  • Quality of service with a family wali feeling